I-Tofoo Co, eyasekwa sisibini saseBritane uDavid Knibbs kunye noLydia Smith, itshintshe indlela evelisa ngayo i-tofu e-UK, iguqula esi sithako semveli sase-Asia sibe yimveliso yefashoni, eqhelekileyo enesabelo semarike se-62% ngo-2024. Okumangalisayo ngakumbi kukuvelisa kwabo izinto ezintsha—ukuvelisa i-tofu enobukhulu be-XXL (750g) efana nempahla, inyathelo eliye latsala ingqalelo yabathengi.
Ngowama-2016, esi sibini safumana indawo yokusebenzela encinci ye-tofu yobugcisa enengeniso yonyaka ye-£600,000 kuphela. Ngowama-2025, babeyikhulise yaba yishishini le-£32 yezigidi, bechasa ukwehla kwe-7% kodidi olungenanyama e-UK kunye nokunyuka kwengeniso ye-19%. Impumelelo yabo ivela ekusombululeni iindawo eziphambili ezibangela intlungu kubathengi baseBritane: "i-tofu phobia" - ebangelwa yi-tofu enamanzi amaninzi eyayifuna imizuzu engama-30 yokucinezela ngaphambi kokuba iphekwe, kunye nomfanekiso wophawu olungathandekiyo nolungafikelelekiyo. Yi-8% kuphela yeentsapho zase-UK ezazisitya i-tofu ngo-2023, kodwa uDavid wabona amandla amakhulu ngokuyithelekisa nemarike ye-tofu yase-US eyi-£175 yezigidi, eqikelela ixabiso elingakasetyenziswa e-UK kwi-£40 yezigidi (xa kuthelekiswa ne-£7 yezigidi ngelo xesha).
Besebenzisa amava abo eminyaka emininzi kwi-FMCG—uDavid ekuthengiseni eMars naseLydia ekuthengiseni e-Arla—baqale bayihlaziya le mveliso. Besebenzisa i-nigari coagulant yendabuko yaseJapan endaweni ye-calcium sulfate, benze i-tofu eqinileyo enomswakama ocinezelweyo, okwenza ukuba "ivuleke kwaye isetyenziswe". Ukupakisha kunye newebhusayithi esemthethweni zibonelela ngezikhokelo ezilula, ezithatha inyathelo ngenyathelo: ukukhupha amanzi, ukunqunqa, ukupheka, ukonwabele, ngeendlela ezintandathu zokulungiselela (ityhubhu, ukuqhekeza, ukukrazula, njl.njl.) kunye neendlela zokupheka zaseNtshona ezifana ne-tofu pizza kunye ne-curry, ezidibanisa i-tofu kwimikhwa yokutya yaseBritane.
Icebo labo lokuthengisa lalibukhali ngokufanayo. Unxibelelwano lukaLydia noosomashishini lwabafaka kwiivenkile ezingama-2,000 zeTesco ngo-2016. Baye baqinisekisa abathengi ngedatha yeKantar kunye nombono wokukhulisa olu didi, kungekuphela nje ngokukhuphisana. Ixabiso layo liyi-£2.30 kwiphakheji ye-280g—ephakathi kudidi olungenanyama—iNaked Tofoo yabo yaba yi-SKU ethengiswa kakhulu kwimarike ye-tofu ngo-2023, yanda yaya kuzo zonke iivenkile ezinkulu zase-UK kwaye yabona ukukhula kwe-100% kwisitishi senkonzo yokutya ngo-2025.
Ukuthengisa kugxile ekunambitheni ukutya evenkileni, kunye nokunyuka kwama-89% kwinkcitho ka-2024—babekholelwa ukuba “ukulunywa kodlula iintengiso eziliwaka”. Ngokungafaniyo nezinye iimveliso ezisekwe kwizityalo ezilinganisa inyama, iTofoo Co ibeke itofu njengesithako esizimeleyo esinelizwi elimnandi, elilula nelilula: akukho miyalezo ishumayelayo yendalo, ikopi nje ehlekisayo, enokuxelwa efana nethi “Le mpazamo yopelo. Nale ntetho injalo. Kodwa uTofoo akanjalo.”
Uyilo lwemveliso yeyona nto bayibonayo. Bathengisa i-tofu ngobukhulu obufana neempahla (280g, 450g, 750g XXL) kwaye baqalise i-tofu yokuqala eqandisiweyo e-UK, kunye ne-tofu efakwe emanzini abandayo, enqunyulwe kwangaphambili—etshayiweyo, e-sriracha, kunye ne-tofu exutyiweyo enencasa efana namaqanda. Iphakheji enesibindi, enemibala eqaqambileyo kunye nophawu olukhulu iyabonakala kwiishelufu, kunye nemiyalelo ecacileyo yokusebenzisa eprintiwe ngqo kuyo.
Ngotyalo-mali oluvela kwingxowa-mali yaseJamani iComitis Capital ngo-2024, iTofoo Co yanda yaya kwiivenkile ezinkulu zaseFransi ngo-2025 yaza yathenga umvelisi wezityalo waseJamani iTopas ngo-2026, yafumana ukufikelela kwinethiwekhi yayo yokusasaza yaseYurophu ukuze iqalise eJamani. Oku kubeka isiseko sedabi le-tofu yaseYurophu, kunye negama laseKorea iPulmuone nalo lijonge imakethi—kodwa iTshayina, indawo yokuzalwa kwe-tofu, ayikafumaneki.
Uhambo lweTofoo Co lubonelela ngezifundo ezibalulekileyo kwiimpawu zokutya zemveli zaseTshayina: ukudibana kwehlabathi kuxhomekeke ekwenzeni lula ukusetyenziswa, ukuhlaziya iindlela zokupheka, kunye nokwakha uphawu olutsha nolufikelelekayo. Kanye njengokuba iLipton ichaze ngokutsha iti yaseTshayina, iTofoo Co icinge ngokutsha itofu—ibonisa ukuba izithako ezindala zinokuphumelela iintliziyo zehlabathi ngobuchule bokuvelisa izinto ezintsha. Amandla eTshayina ekudalweni kweencasa, kunye nophawu lwanamhlanje, anokuyenza ibe yinkokeli yehlabathi yetofu. Kwaye ukungena kweTofoo Co eTshayina kunokuba "yintlanzi yekati" yokuvuselela ulwandiso olutsha lokuvelisa izinto ezintsha kwishishini letofu laseTshayina.
Ixesha lokuthumela: Matshi-20-2026