Ngenxa yokukhutshwa kwezihloko ezimbalwa kunye nengxolo encinci yokukhuthaza, iVeganuary 2026 ibonakale ithule kakhulu kwabanye. Njengoko iincasa zabathengi zitshintsha kwaye iindlela zokutya zitshintsha, iimpawu zingazenza njani iimveliso ezisekelwe kwizityalo ezinomdla ngokwenene ezinobomi bokwenyani - ngexesha leVeganuary nangaphaya koko? UMelissa Bradshaw wePlant Base uxela.
Ngexesha lokwanda kokutya neziselo ezisekelwe kwizityalo ekuqaleni kuka-2020, iVeganuary - iphulo lonyaka elikhuthaza abathengi ukuba bayeke iimveliso zezilwanyana ngoJanuwari nangaphaya - lavula uthotho lwezinto ezintsha. Ukuveliswa okutsha kwagcwala iishelufu, igama elithi 'vegan' lalikho kuyo yonke indawo kwaye abathengisi baxhasa uluhlu olubanzi ngesandi esikhulu nesiqinisekileyo.
Imakethi yokutya okukhawulezayo e-UK yayikhokela ngokwazisa ukuveliswa kwezinto eziphambili ezifana ne-Greggs' Vegan Steak Bake (emva kokuqala kwe-Vegan Sausage Roll yayo edumileyo ye-Veganuary 2019), i-Subway's Meatless Meatball Marinara kunye ne-Papa Johns' Jackfruit Pepperoni pizza.
Ezi zinto zivuselela umdla kwabo batya imifuno kuphela kunye nabo baqalayo ukuzama ukutya iVeganuary, zibonelela ngezinto ezintsha ezimnandi kwabo bangayityiyo inyama kunye nobisi - ukhetho olwaluhambelana nolwezinye izinto ezingengotywala kwaye lungasavakali ngathi luyisivumelwano kwicandelo elilawulwa yinyama.
Emva kweminyaka emithandathu, ingxolo malunga nokuqaliswa kwezinto ezintsha ivakala ngathi ayisebenzi kakuhle - kwaye abathengi bayayiqaphela loo nto. Nangona ukubandakanyeka kweVeganuary kusanda rhoqo ukusukela oko yasungulwa ngo-2014, kuqikelelwa ukuba abantu abazizigidi ezingama-25.8 bathathe inxaxheba kwihlabathi liphela kunyaka ophelileyo, abaninzi bakholelwa ukuba ingxolo iqalile ukuphela.
UMillie Wallage, igosa lophuhliso lweshishini kwiqumrhu lorhwebo kunye nomnikezeli weempawu zorhwebo ezisekelwe kwizityalo, uxelele iVegetarian Society.Isiseko seZityalo: “Kwiminyaka edlulileyo, iVeganuary yayithetha amaxesha amakhulu eevenkile ezinkulu, ukuqaliswa kwezinto ezintsha, ukuthengwa okukhethekileyo kunye nochulumanco lokwenyani. Kulo nyaka, ivakalelwe ngathi ikhokelwa ngakumbi kukukhuthazwa, kunye neemveliso ezimbalwa ezisandul’ ukuqaliswa kwaye ingxolo incinci kakhulu.”
Kuyavunywa ukuba, oku kungabikho kwengxolo akuthethi ukuba akukho nto yenzekayo kweli candelo. UWallage uvumile ukuba ukutshintsha amagama kunokudlala indima, echaza ukuba malunga ne-55% yeebhrendi ngoku zikhetha iimpawu zorhwebo 'ezisekelwe kwizityalo' kune-'vegan' ngomzamo wokutsala abaphulaphuli abaninzi kwaye zibonakale zingathinteli kangako.
“Olo tshintsho, kunye nabantu abaninzi abatya ukutya okusekwe kwizityalo rhoqo, lunokuthetha ukuba iVeganuary ayiziva ngathi lixesha elikhethekileyo kunangaphambili,” wacinga njalo.
Ukubuya kwefalafel
Ingxwabangxwaba eqhelekileyo kulo nyaka, ingakumbi kwinkonzo yokutya, kukungabikho kobuchule ekuqalisweni kwemifuno emitsha - oku kufana nexesha apho ifalafel kunye ne-hummus wraps zazilawula iimenyu ezisekwe kwizityalo. Uhlobo olulinganiselweyo luhluke kakhulu kwiminyaka yangaphambili, xa ezinye iindlela zenyama zaziphezulu kwaye izidlo ezikhethekileyo zeVeganuary zizise izinto ezintsha kweli candelo.
“Iinkampani kufuneka zimamele oko abathengi bakucelayo,” utshilo uWallage we-The Vegetarian Society. “Kukho ihlaya elide lokuba akukho mntu ufuna enye i-falafel wrap, kungengenxa yokuba i-falafel imbi, kodwa ngenxa yokuba iingcamango ezifanayo zihlala ziphindaphindwa.”
Ukhetho lwe-Subway lweVeganuary luka-2026 kulo nyaka lune-falafel patty etyumkileyo, eyenziwe ngeetships, imifuno kunye neziqholo, ngelixa iminikelo yangaphambili yohlelo olulinganiselweyo evela kwi-sub sandwich chain yayinezinye iindlela ezisekelwe kwizityalo endaweni yee-meatballs, inkukhu kunye ne-steak. Okwangoku, iStarbucks UK isandula ukugxekwa ngabantu abanganelisekanga yi-vegan ngenxa yokususwa kwe-Beyond Meat Breakfast Sandwich yayo kunye nokwaziswa, endaweni yoko, kwe-falafel wrap yesipinatshi kunye ne-pea.
UNicole Whittle, umdali womxholo we-vegan owaziwa ngokuba yi-'Vegan Beauty Girl,' ubhale kwi-Instagram yakhe wathi: “Ungandiqondi kakubi, ndiyayithanda i-falafel kodwa ukuba ucinga ukuba uza kundifumana kwi-Subway okanye kwi-Starbucks ngenxa ye-vegan classic, uphazama kakhulu. Ndiza kuba sevenkileni yam yokutya yaseMbindi Mpuma apho kusoloko kusenziwa ngcono.”
Okwangoku, iindlela ezintsha zesidlo sasemini seCosta Coffee kwiVeganuary 2026 – i-onion bhaji wrap kunye nesobho setomato – ziye zajongwa kakubi ngabasebenzisi beendaba zoluntu.
Olu qaliso lulula ngakumbi, olugxile kwimifuno lubonisa utshintsho oluya kwiimveliso ezisekelwe kukutya okupheleleyo kwishishini lokutya neziselo ezisekelwe kwizityalo. Kwiminyaka yakutshanje, inkxalabo ekhulayo malunga nokutya okucutshungulwe kakhulu - iimveliso zokutya eziveliswe ngobuninzi eziye zacutshungulwa kakhulu kwimizi-mveliso kwaye zenziwe ngoluhlu olude lwezithako kuquka izongezo ezenziweyo, ezihlala zijoliswe ekunciphiseni iindleko - zibangele udumo olukhulu kwiindawo ezikhethiweyo zenyama ezisekelwe kwizityalo, uninzi lwazo oluqulathe izithako ezifana nezigcina-zigcine kunye neziqinisi ukuze kufumaneke ubume obufana nenyama.
Olu tshintsho lunokucacisa isizathu sokuba iinkonzo zokutya zibonakala zikhuselekile ngokukhetha okuqhelekileyo (okanye emehlweni abantu abaninzi, okugqithisileyo) njengefalafel ethobekileyo. Nangona kunjalo, ezinye iimveliso zenyama ezifana nePlanted ziye zaphuhlisa iindlela 'zokuthengisa iileyibhile ezicocekileyo' kwiminyaka yakutshanje, ezenziwe ngoluhlu lwezithako ezilula, ezimfutshane nezilungele abathengi.
Ukongeza, iindlela ezicutshungulwe kancinci nezingenabungozi emathunjini ezifana ne-tofu, i-tempeh kunye neembotyi ziye zanda kwiivenkile, kwaye ezi ndlela zikwazi ukubonelela ngee-canvases ezifanelekileyo zophuhliso lweeresiphi eziguquguqukayo nezintsha ngokusebenzisa izinongo ezininzi kunye namathuba okuphakelwa (cinga: i-tofu exutyiweyo kwi-quesadilla yesidlo sakusasa, i-tempeh enencasa yebhekoni etshayayo kwi-sub ephefumlelwe yi-'BLT', okanye i-chickpea 'tuna mayo'-style wrap).
Ukuphuhlisa iimveliso eziphumelelayo
Ukuze kuphuhliswe iimveliso ezahlukeneyo ezithandwa ngabathengi unyaka wonke, kungekuphela nje ngabaVeganuary, iimpawu kufuneka zikhangelwe ngabantu abaqhelekileyo - kungekuphela nje kwabo bazama ukutya okusekwe kwizityalo ngoJanuwari.
Oku kuthetha ukugcina 'abaziingcali' engqondweni, ngoku abanika ithuba elikhulu lokukhula kolu didi njengoko le ndlela yokutya (ukunciphisa ngabom iimveliso zezilwanyana ezityiwayo, ngaphandle kokuphelisa ngokupheleleyo) iqhubeka nokunyuka.
Kunye nokugxila ekubhaleni iilebhile ezingathinteliyo ezinomtsalane kubo bonke, nokuqinisekisa ukuba iimveliso zithengiswa ngexabiso elifanelekileyo, uphuhliso lweefomyula ezintsha ezinencasa yokwenene kufuneka lube yeyona nto iphambili.
Kukho ingcamango ephosakeleyo eqhelekileyo phakathi kwabathengi (ingakumbi abo batya ukutya okunenyama eninzi kwaye abasoloko bejonga kwiindlela zokutya ezisekelwe kwizityalo) yokuba imifuno okanye i-vegan ngokuzenzekelayo zilingana nokuguquguquka kwincasa. Kubalulekile ukujongana nale mbono ngokwazisa iindlela apho incasa kunye nolwaneliseko ziye zaqwalaselwa ngononophelo - ukuqaliswa kwemveliso engaqhelekanga engahambelaniyo nencasa okanye ubume kuya kubangela ukuphoxeka kwabathengi, okuthintela ukuthengwa okuphindaphindiweyo kungekuphela nje kwemveliso yolo phawu, kodwa nezinye iimveliso ezifanayo kuluhlu.
UDaria Pashkova, umphathi wentengiso kwinkampani yezithako zemvubelo i-Ohly, ugxininise indlela ukubeka phambili iincasa ze-umami kunokuba sisitshixo sempumelelo ngoJanuwari nasemva koko.
“Iindlela zokutya ezisekelwe kwizityalo ziyindlela ephambili yokuqhuba iindlela zokutya ezisempilweni zikaJanuwari; nangona kunjalo, iimveliso ezininzi azinazo incasa okanye ubunzima bencasa,” utshilo. “Izithako ezityebileyo kwi-Umami zinokunceda ukubonelela ngencasa emnandi efunekayo ukwenza ukutya okwanelisayo okusekelwe kwizityalo.”
Ukuveliswa kwencasa etyebileyo kwi-Umami kunokubangela ulwaneliseko olukhulu kwiimveliso eziphuhliswe ngeziqinisekiso 'ezingcono kuwe' eziphambili – ngelixa uninzi lokuqaliswa kweVeganuary luza kujolisa ekuhambelaneni nale mizila kwaye luzalisekise imfuno yeeleyibhile ezicocekileyo nezikhokelwa yimifuno, kufuneka basebenze nzima ukuqinisekisa ukuba ukunciphisa i-sodium, amafutha agcweleyo, iswekile okanye izongezo ezenziweyo akuphumeleli ekutyebeni okubuthathaka. Abathengi banamhlanje baya bengafuni ukuvumelana.
UHelen Zhang, ingcali yentengiso kumthengisi wezithako iGreen Spring Technology, uxelele iThe Plant Base: “Ukuthenga kokuqala kusenokuba yinto efanelekileyo, kodwa ukuthenga okuphindaphindiweyo kuvakala nje kuphela. Le mveliso kufuneka isombulule imingeni eqhelekileyo yokungathethi kakuhle kunye nokuziva emlonyeni kuqala. Emva koko, kufuneka yongeze 'inzuzo' - nokuba yiprofayili yencasa eyahlukileyo, umbala wendalo oqaqambileyo okanye inzuzo esebenzayo evela kwizityalo.”
Wongeze ngelithi ukwakha ipotifoliyo ephambili kufuna izithako ezinokulinganiswa, ezisemgangathweni ophezulu rhoqo kwaye ezixhaswa yinkxaso yobugcisa ethembekileyo.
“Oku kuqinisekisa ukuba imveliso ekwishelufu ngoJanuwari iyafana naleyo yangoJulayi, nto leyo eyakha ukuthembana kwabathengi okungenakuphikiswa,” uqukumbele watsho uZhang.
Ixesha leposi: Meyi-06-2026
