Ngowama-2025, umthamo wokuthunyelwa kwamanye amazwe kwe-matcha eTshayina wadlula ngokusemthethweni iJapan okokuqala, kwaye eli lizwe likwindlela yokubala phantse i-70% yehlabathi.imatchaimveliso ngo-2026. Kangangeminyaka, imiqobo yokufikelela kwimarike yaphesheya emelwe yimigangatho engqongqo yentsalela yezibulali-zinambuzane, iimfuno ezintsonkothileyo zesatifikethi, kunye nemiqobo yokuthutha i-cold chain ngaphambili yayithintela uphuhliso lweshishini le-matcha laseTshayina. Namhlanje, aba “bagcini-masango” baphambili bathathu baphulwe ngokupheleleyo, kwaye i-matcha yaseTshayina ikhawulezisa ukungena kwayo kwimixokelelwane yokubonelela ngexabiso eliphezulu yamazwe angama-54 kunye nemimandla kwihlabathi liphela.
1. Uvavanyo olungaphezu kwama-500: Ukubhala ngokutsha uMthetho othi “Akukho Kunyamezela” kwiintsalela zezibulali-zinambuzane
Ngaphambili, imigangatho yokufumanisa intsalela yezibulali-zinambuzane kwi-EU, eMntla Melika nakwezinye iindawo yayiyeyona “nto inzima” ukuba i-matcha yaseTshayina iye elwandle. Namhlanje, iindawo eziphambili zaseTshayina ezivelisa i-matcha ezimelwe yiGuizhou Tongren ziyamkele ngokupheleleyo imigangatho yovavanyo lwentsalela yezibulali-zinambuzane ye-EU yolawulo lwenkqubo yonke. Ibhetshi nganye ye-matcha kufuneka idlule kuvavanyo olungqongqo olungaphezulu kwama-500 ngaphambi kokuba iphume kumzi-mveliso, igubungela amakhulu eempawu ezifana nentsalela yezibulali-zinambuzane kunye neentsimbi ezinzima, kwaye izinga lokupasa lihlale liyi-100% iminyaka elandelelanayo.
Amasimi eti asebenzisa iindlela zokulawula indalo ezifana nokulawula izinambuzane eziphilayo, ukukhupha ukhula ngesandla, kunye nokubeka esweni ngokunamandla iintaka kunye neentlobo zezinambuzane ukunciphisa ukusetyenziswa kweekhemikhali ukusuka ekupheleni kokutyala. Le modeli yolawulo "yokutyala ngaphambi kokucubungula" ngokusisiseko isusa ingozi efihlakeleyo yeentsalela zezinambuzane ezigqithisileyo, okwenza "ukungagqithisi" kungabi sisalathisi esinzima ukusifezekisa, kodwa kube ngumgangatho ekufuneka ufezekiswe yiyo yonke imveliso.
2. Iziqinisekiso ezine eziphambili zehlabathi: Ukufumana "iPhasi leHlabathi" kwiMarike ePhakamileyo
Akuseyonto intsha ukuba isiqinisekiso esinye sinokuvula imakethi enye. Yintoni amaTshayina?imatchaIimpawu zenza ngoku ukufumana iziqinisekiso ezininzi zamazwe ngamazwe ngaxeshanye, kunye nokwakha inkqubo yesatifikethi epheleleyo egubungela iTshayina, iYurophu, iMelika kunye neJapan. Okwangoku, iimveliso ze-matcha zaseTshayina ezikumgangatho ophezulu zifumene iziqinisekiso ezine eziphambili ze-organic, kunye nesatifikethi esisemgangathweni se-SGS EU kunye nesatifikethi sokufikelela kwimarike ye-AIB North America, kwaye izinga lokufaneleka kwemveliso kwiimarike ezahlukeneyo kwihlabathi liphela lifikelele ngaphezulu kwe-99.5%.
Le nkqubo yokuqinisekisa "efanayo nesemgangathweni ofanayo" iyawuphula ngokupheleleyo unyango lwangaphambili olwahlukileyo "lwemigangatho eyahlukeneyo kwiimarike ezahlukeneyo". Ibhetshi efanayo ye-matcha ayinakuthengiswa kuphela ngokutyibilikayo kwiimarike zaseYurophu naseMelika ngokufikelela okungqongqo, kodwa ikwangena ngempumelelo kwimarike yaseJapan, ebisoloko ithathwa njengomgangatho we-matcha, ifezekisa ukuthunyelwa kweetoni ezili-16 zeemveliso eJapan ngobuninzi, kwaye igqibezela impumelelo ukusuka "ekuthintelweni" ukuya "ekuqatshelweni".
3. Ukulandeleka kweTyathanga eliBandayo ngokupheleleyo: Ukwenza ukuThuthwa koMgama omde kungabi yiNgozi yoMgangatho
IMatcha, njengomgubo weti eluhlaza ocoliweyo ocoliweyo, inovelwano kakhulu kubushushu, ukufuma kunye neempawu zeentsholongwane. Ngaphambili, ukungabikho kwezixhobo zobungcali ze-cold chain bekusoloko kukhokelele ekwehleni komgangatho wemveliso ngexesha lokuthuthwa kolwandle olude, nto leyo eyaba yingozi efihlakeleyo kwi-matcha yaseTshayina yokungena kwimarike ephezulu. Namhlanje, iworkshop yemveliso ecocekileyo ezenzekelayo iqhagamshelwe nololiwe okhethekileyo we-cold chain wokuthumela ngaphandle, kwaye yonke inkqubo ukusuka ekuvuneni amagqabi amatsha, ukucutshungulwa kunye nokusilwa ukuya ekuthunyelweni kokugqibela iphantsi kolawulo lobushushu oluqhubekayo, kwaye idatha yokusingqongileyo yekhonkco ngalinye inokulandelwa.
Olu hlobo lolawulo lwe-cold chain "engena-dead angle" aluqinisekisi nje kuphela ukuba i-matcha powder isagcina umbala oluhlaza oqaqambileyo kunye nomxholo we-amino acid otyebileyo emva kokufika kumazibuko kwihlabathi liphela, kodwa ikwalawula ngokungqongqo izalathisi zeentsholongwane ngaphakathi koluhlu lokhuseleko lwamazwe ngamazwe, isombulula ngokupheleleyo ingxaki yokunciphisa umgangatho weemveliso kuthutho oluwela imida, ukuze abathengi baphesheya bafumane iimveliso ezinomgangatho ofanayo nokuhlolwa kwefektri.
4. Ukusuka “ekuthintelweni” ukuya “ekukhokeleni”: I-Matcha yaseTshayina iphinda ibumbe i-Global Supply Chain
Ukususela ekuthintelweni yimigangatho nokuthintelwa kwimarike ephezulu kwiminyaka embalwa eyadlulayo, ukuya kuthi ga ngoku igubungela amazwe angama-54 kunye nemimandla, kunye nomthamo wokuthunyelwa kwamanye amazwe unyuke ngaphezulu kwama-40% kwikota yokuqala ka-2026, iTshayinaimatchaIshishini ligqibezele utshintsho oluhle kakhulu. Alisengumthengisi wezinto eziluhlaza ezingabizi kakhulu, kodwa lidityaniswa ngakumbi kwiikhonkco eziphambili zeshishini lokutya neziselo zehlabathi: liba ngumphefumlo wencasa yee-macarons kunye ne-ayisikhrim eYurophu nase-United States, liba sisithako esiqhelekileyo seti ekhutshiweyo kunye nerayisi yobisi lwekhokhonathi eMzantsi-mpuma Asia, kwaye liba yindawo ekhethekileyo yemibhiyozo eMbindi Mpuma.
Emva kwako konke oku, kukuphumelela okubanzi kwezi khonkco zithathu ziphambili: ulawulo lweentsalela zezibulali-zinambuzane, isiqinisekiso samazwe ngamazwe kunye nokuthuthwa kweentambo ezibandayo, okwenza "indawo yokuvaleka" eyayikade ithintela uphuhliso lweshishini inyamalale ngokupheleleyo, kwaye i-matcha yaseTshayina iba ngamandla amatsha aphambili akhokela uphuhliso oluphezulu lwehlabathi lweshishini.
I-FQA
- Q: Zingaphi iimvavanyo zentsalela yezibulali-zinambuzane ekufuneka iqela le-matcha yokuthumela kwamanye amazwe yaseTshayina lidlule ngaphambi kokuba liphume kwifektri?A: Ibhetshi nganye ye-matcha yaseTshayina ekumgangatho ophezulu kufuneka iphumelele uvavanyo olungqongqo olungaphezulu kwama-500 ngokuhambelana nemigangatho ye-EU, egubungela amakhulu eempawu ezifana neentsalela zezibulala-zinambuzane kunye neentsimbi ezinzima, kwaye imigangatho yokufumanisa ingqongqo ngakumbi kunenqanaba eliphakathi lamazwe ngamazwe.
- Q: Zeziphi izatifikethi zamazwe ngamazwe ezidla ngokuba nazo i-matcha yakumgangatho ophezulu yaseTshayina?A: Okwangoku, i-matcha ethengiswa ngaphandle esemgangathweni ophezulu eTshayina ifumene iziqinisekiso ezine eziphambili ze-organic ezivela eTshayina, eYurophu, eMelika naseJapan, kunye nesatifikethi esisemgangathweni se-SGS EU kunye nesatifikethi sokufikelela kwimarike yaseMntla Melika i-AIB, kwaye inesiqinisekiso sokufikelela phantse kuzo zonke iimarike ezinkulu zehlabathi.
- Q: Inkqubo ye-cold chain epheleleyo iqinisekisa njani umgangatho we-matcha kwiindlela zokuthutha ezinqumla imida?A: Yonke le nkqubo ukususela ekuvuneni amagqabi amatsha, ekucutshungulweni nasekugayweni ukuya ekuthunyelweni kokugqibela iphantsi kolawulo lobushushu oluqhubekayo, kwaye idatha yokusingqongileyo yekhonkco ngalinye inokulandelwa, nto leyo enokuthintela ngempumelelo ukuncitshiswa kombala kunye nomxholo wesondlo se-matcha ngexesha lokuthuthwa kolwandle okude, kwaye kuqinisekiswe ukuba umgangatho weemveliso ezifika kumazibuko aphesheya uhambelana nowefektri.
- Q: Ngaba i-matcha yaseTshayina ithunyelwe ngempumelelo eJapan, ebisoloko ithathwa njengomgangatho we-matcha?A: Ewe, ngo-2025, iTshayina yafumana ukuthunyelwa kwetoni ezili-16 ze-matcha eJapan ngobuninzi obukhulu. Iimveliso zakhuphisana kwinqanaba elifanayo ne-matcha yaseJapan esemgangathweni ogqwesileyo, kwaye yavula ngempumelelo imakethi yaseJapan ekumgangatho ophezulu.
- Q: Mangaphi amazwe kunye nemimandla enokuthi i-matcha yaseTshayina igubungele kwimarike yehlabathi ngoku?A: Okwangoku, iimveliso ze-matcha ezikumgangatho ophezulu zaseTshayina zithunyelwe kumazwe angama-54 nakwiindawo zehlabathi liphela, zigubungela iYurophu, uMntla Melika, uMzantsi-mpuma we-Asia, uMbindi Mpuma kunye nezinye iimarike ezinkulu, kwaye ukugubungela kwemarike kusakhula.
- Q: Ingakanani ipesenti yemveliso ye-matcha yaseTshayina kwihlabathi liphela ngo-2026?A: Ngokwedatha yamva nje yeshishini, iTshayina isendleleni yokuphendula phantse i-70% yemveliso ye-matcha yehlabathi ngo-2026, kwaye iye yaba sisiseko semveliso esiphambili kwishishini le-matcha kwihlabathi liphela.
Ixesha lokuthumela: Agasti-07-2026
